Wessex Garages joins forces with Keep Wales Tidy to tackle roadside litter
Wessex Garages Nissan in Cardiff is joining the fight to keep our roadsides litter-free, by supporting an environmental charity’s car bin scheme.
The Hadfield Road dealership is offering a free Keep Wales Tidy car bin to the first 200 customers purchasing vehicles with new 2018 number plates.
The announcement ties in with the launch of the new Nissan Leaf, a ground-breaking 100% electric family car.
Gareth Howells, General Manager at Wessex Garages said:
“Wherever I drive, I can’t help but notice rubbish along the sides of the roads, or on grassy banks and verges. We’re not talking pedestrianised areas either, so in many cases, this must be rubbish that has been discarded out of car windows. Car bins are commonly used in many other countries as a counter measure to help reduce this, and Wessex Garages are delighted to be a part of Keep Wales Tidy’s initiative to help reduce roadside waste.”
Roadside litter is difficult and often dangerous to clear and represents a significant cost to the taxpayer.
The estimated cost of collecting and disposing of the litter is around £3.5 million a year. However, this figure does not include the additional economic impact of road closures and traffic congestion – both inevitable results of trying to clean-up these areas.
A Keep Wales Tidy report released in 2017, showed that plastic drinks bottles are the most common litter type found on our roadsides followed closely by fast food packaging.
Louise Tambini, Operations Director at Keep Wales Tidy said:
“Litter on our roads is a blight on our otherwise beautiful landscape and it costs us dearly. Whether environmentally, economically or socially, the impacts are far-reaching. So, it’s great to see such a major car dealership in Wales doing their bit to help tackle the issue.
“By encouraging people to bin their drinks bottles and food packaging in their cars, to dispose or recycle at home, we hope to see less litter along the roads. Our message is simple – just take it home!”
The car bins are produced by Cardiff-based creative, Lisa Broom, who set up her craft company ‘Monkeys and Mess’ in 2015. Fabrics from Keep Wales Tidy programmes such as the Wales Coast Awards, Eco-Schools and Green Flag for Parks will be transformed into small, waterproof bins which can also be used for extra storage.
Lisa Broom (Monkeys and Mess), Gareth Howells (Wessex Garages) and Louise Tambini (Keep Wales Tidy)