The Big Give
Applications now open for match funding in the Christmas Challenge
The Big Give is on the lookout for more charities to join the Christmas Challenge in 2018
After a record breaking campaign in 2017 which raised over £11.3 million for over 500 charities, the Big Give wants to support even more charities in 2018. Participating charities offer their supporters the opportunity to double their donation for one week only. Since its 2008 launch, the Christmas Challenge has raised over £90 million for participating charities, with donations matched by Big Give ‘Champions’: Trusts, Foundations, philanthropists and corporates who support the initiative, as well as charities’ major donors. Match funding also provides opportunities to secure new donors, with 96% of charities receiving donations from new supporters last year, and 74% of charities reporting that current supporters gave more than normal.
The Christmas Challenge had a transformative impact on small children’s charity, The Family Trust, who took part for the first time in 2017. They saw an incredible uplift of 1,082% on their own annual appeal in 2016. The Family Trust had previously relied on an ongoing annual grant award and held a fundraising appeal for the first time in 2016, which raised £725 from 13 donors. In 2017, The Family Trust took part in the Christmas Challenge for the first time and successfully hit its £4,000 target by the second day of the campaign. Eventually the charity doubled that amount raising a total of £8,500 from 24 donors. Each donation via the Christmas Challenge was worth an average of £346 to the charity, compared with around £40 per donor in the 2016 appeal. The team at The Family Trust also benefited from the buzz of taking part in the campaign and have significantly increased their confidence in fundraising as a result.
Confirmed funding for 2018
The Big Give has so far confirmed a wide variety of funding in a number of areas across the board including international development, child poverty in London, animal welfare and the elderly amongst others. The list of funders is due to grow over the coming weeks and you can find full details about who has confirmed their participation as a 2018 funder here.
More than money
The Christmas Challenge has long been notable for its success in helping charities to raise millions of pounds in just a few days, but over recent years charities have revealed that the benefits stretch far beyond the most obvious financial results. Thanks to the free training and support package that the Big Give provides to all participating charities, in 2017 85% of charities which took part in the campaign said that they increased confidence in individual online fundraising online. They also indicated that they were able to develop skills in social media, individual giving, crowd-funding and PR, amongst many others.
How to join
To apply to join the UK’s biggest online match funding campaign, charities apply in their Big Give account (free to register for any charities who are not yet on the platform). Applications are now open. The deadline for applications is 6th July although charities are encouraged to apply as soon as possible in order to secure more time to prepare for the campaign.