Blind and partially sighted people are used to navigating a complicated world. But coronavirus has turned the world upside down. As lockdown eases, changes to businesses, services and streets to enforce social distancing will make getting back to normal life much more difficult. #WorldUpsideDown
From 6th July, RNIB will be launching our World Upside Down campaign, a week of activity to raise awareness of the unique challenges that social distancing poses for blind and partially sighted people.
We’ve partnered with Europe’s biggest advertising display, Piccadilly Lights. Once an hour, the lights will run upturned displays as a representation of the World Upside Down that people with sight loss are facing with a message to the public to be kind, be aware, and offer help.
We have also created a video and social distancing quiz to build an understanding of sight loss.