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Facebook Introduces New Fundraising Tools

Facebook has announced that the UK will be one of five European countries where charities will be able to test a range of fundraising tools from later this month, with charities able to sign up with the platform now.

New tools include the attaching of a ‘donate’ button for individuals’ pages, the launch of the Facebook Fundraisers community – a forum for people to raise funds and awareness of charities – and the ability to collect donations through Facebook Live broadcasts.

The personal fundraising tools were launched in the United States last March, and Facebook said it has seen “millions of dollors” raised since then. UK Charities can sign up on donations.fb.com and from late September the tools will be rolled out to users in the UK, with a gradual roll-out to other European countries.

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To be eligible UK charities need to have a charity registration number and have a bank account with a licensed financial services institution. UK taxpayers can add Gift Aid to donations to UK charities by ticking a box confirming that they have paid enough tax.

Charities will pay a 5 per cent fee on each donation. Facebook said that 3.5 per cent covers costs of vetting, language translation, fraud prevention, operational costs and payment support and 1.5 per cent covers payment processing.

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